Market Strategy

Marketing Your Home on the Internet and in Print

The Power of ReinhartRealtors.com

57,450 visitors per month
4.4 million page views in 2018, from 174 countries
Average of 5 minutes on site per visitor
Page 1 placement in search engine natural results

Features that Enhance Buyers’ Ability to find your home:

Easy Property Search

From “Quick Search,” requiring very little information, to “Advanced Search,” which enables Buyers to build a search from a selection of criteria, we make it easy for Buyers to search properties according to their own preferences. Buyers can also set up an Automated Search to be notified of new listings as they hit the market. If your property is what they are looking for, we will make sure they find it!

Google Maps with Street View (where available)
Your house is one-of-a-kind, and so is its location. Google Mapping is the best way to show your property in relation to the things that are important to Buyers: schools, parks, shopping destinations, highway access, and even local Starbucks locations! This state-of-the-art mapping platform is the fastest growing search tool in the industry.

Community Information
Comprehensive information about each of the communities in our market provides Buyers with an introduction to unfamiliar areas. From here, Buyers can go straight to property listings in each area.

Your Home in the Spotlight

New Listings: This homepage feature location will grab attention, driving home buyers to schedule a showing on those properties in which they are interested.

Multiple property photos
“Schedule a Showing” call to action
Listing Agent contact information

Realtor.com

All Reinhart listings are included as “enhanced listings” on Realtor.com, the leading consumer destination for real estate searches. Reinhart’s decision to adopt this program provides you with a number of benefits: enhanced listings appear at the top of search results, ahead of all other listings; up to 25 photos of your home and its surroundings can be included; and there is space for more copy, and other customizations designed to draw attention to the listing of your home.

Listing Syndication

We make certain that your home’s listing is found everywhere potential Buyers may look (a partial list):

Trulia.com
Zillow.com
mLive.com
AnnArbor.com
Realtor.com
Aol.com
HotPads.com
Oodle.com
Frontdoor.com
LeadingRE.com
Condo.com
Yahoo.com

Video Syndication:

YouTube.com
Yahoo! Video

Search Engine Optimization (SEO)

The entire ReinhartRealtors.com website is optimized for search engines. Constantly changing content, multiple photos, videos, tours, blogging, individual property websites, links to and from the site—all of these strategies have made it the highest ranking local real estate firm in natural search results using the most popular search terms on Google. Since more people go to websites through Google than by typing in the URL it’s important to occupy a high position on the page.

SEO → Website Traffic → Qualified Buyer Leads → Sale of Your Property

Reinhart in Print

Unlike several of our competitors, our service includes extensive , and ongoing company-wide advertising. This ensures that every property receives representation. Here us a sampling of some of the publications in which we place advertising:

Weekly distribution in Mlive.com, designed to generate buyer traffic in all price ranges
The Heritage News in Saline, Chelsea, Dexter Manchester, Milan and Belleville
The Jackson Citizen Patriot